456 episodes, 1 logo.


Law & Order aired from September 13, 1990 to May 24, 2010; it was NBC’s longest-running crime drama.

Throughout 20 seasons, they retained the same logo – a glyphic serif typeface with a blue and red outer glow. This visual became the face of primetime drama for over 2 decades.

Good branding lasts. #PlummAgency


Branding Agency, Melbourne