Branding Agency, Melbourne

PLUMM is a Melbourne based branding agency, where strategy creates remarkable brands. Founded and led by life partners Marcus and Jackson, industry professionals who hate boring.

Our No BS Brand Audit, designed to cut through the overwhelm for brands.

Here is how Marcus and Jackson got hooked on the art of business naming.

PLUMM is a Melbourne based branding agency, where strategy creates remarkable brands. Founded and led by life partners Marcus and Jackson, industry professionals who hate boring.

Our No BS Brand Audit, designed to cut through the overwhelm for brands.

Here is how Marcus and Jackson got hooked on the art of business naming.

WE DO ONE THING AND WE DO IT WELL - BRAND CREATION.

Founded in Melbourne, PLUMM is a branding agency with creative inventiveness at our core. Drawing design inspiration from a history rich in brand success but with an eye on the future, we truly understand the nuances of lasting design.

PLUMM was built on Pillars which are pivotal to our success and the success of our clients. These pillars keep us hungry to continue creating the best work possible, by any means. To achieve this, we don’t cut corners, working across many unconventional mediums to achieve unexpected results. You can experience this first hand with our Brand Audit.

Every brand has a personality and in order to truly represent that personality we need to get to know each of our clients personally. We do this with our PLUMM Pack – a package of goodies designed to provide us as much valuable information as possible, before we even start working. 

The PLUMM Pack.

The design environment we inhabit is becoming increasingly automated. In order to create lasting brands that truly reflect their identities, we have to do things different.

Different is doing things the hard way.

Knowledge leads to understanding, then to practice. We like to get to know our clients intimately and then, we put that knowledge to practice. We do this by sending all of our clients their very own PLUMM Pack in the mail.

Among the goodies contained is a carefully designed survey to help us understand the ins and outs of their brand. The PLUMM Pack is available in physical form only to encourage more considered results.

Tactile methods to design encourage thoughtful and unique results. We work with any medium necessary to create the most remarkable outcomes possible.

Our unique Brand Design process, although unconventional, leads us to results unachievable by simpler means. 

CALL PLUMM NOW: +61 438 551 241 CALL PLUMM NOW: +61 438 551 241 CALL PLUMM NOW: +61 438 551 241

Case Study: Aperitivo Homes.

Naming + Identity.

It was during the research phase when the company owners stated how they have not one, but two kitchens in their home; and Aperitivo Homes was born.

“An aperitivo is a pre-meal drink; the experience of aperitivo is a cultural ritual.”

Aperitivo Homes is a Canberra based property development company that specialises in creating beautiful homes for fabulous entertainers.

Case Study: Kitchen Daddy.

Naming + Identity.

The industry of dark kitchens and commercial food preparation is rarely one to see a shake up, but the new kids on the block wanted to change that.

“Kitchen Daddy awards our customers their Food Credentials.”

If you’re excited, if you’re ready for the next step, if you dare to dream…

Call Kitchen Daddy.

Explore the history of the worlds most iconic brands.

Testimonials from (very) happy clients.

Nick Sharp-Paul, SHPA:

SO SWITCHED ON, CREATIVE WHILE INCREDIBLY ATTENTIVE – THE TEAM ARE PURE DELIGHT TO WORK WITH!

Bianca Carroll, Hustle & Co:

JACKSON WAS AN IMMENSE HELP TO DESIGNING A NEW LOGO FOR MY BUSINESS IN A SHORT TURN AROUND TIME. HE IS PROFESSIONAL TO WORK WITH AND HIS CREATIVENESS AND FLAIR WITH HIS WORK IS ONE A KIND. HIGHLY RECOMMEND!

Brandon Reynolds, The Yoghurt Shop:

WE WERE TAKEN ON A JOURNEY THROUGH CONTEMPORARY AND TRADITIONAL OPTIONS THAT EXPLORED THE HISTORY OF OUR BRAND, AS WELL AS WHERE ARE GOING. IF YOU ARE LOOKING FOR A TEAM WITH CREATIVE FLAIR AND STORYTELLING FOR YOUR OWN BRAND, YOU CAN’T GO WRONG! 10/10

Our Pillars.

We prefer manual in a world headed toward automation. Tactile approaches to design encourage thoughtful and unique results.

Our logo was created with an unconventional contrast of mediums – print and digital. We use this hands-on method across all of our work.

We value personal recommendations above all else. When somebody tells you to try the spaghetti, you do. We create remarkable brands that attract these organic, human recommendations.

Good work does speak for itself, but it requires a voice to start the conversation.

CALL PLUMM NOW: +61 438 551 241 CALL PLUMM NOW: +61 438 551 241 CALL PLUMM NOW: +61 438 551 241

Jackson P. Springer.

Specialising in colour, typography and the never ending hunt for deliciousness, Jackson has long had his fingers in the pies of brand design.

With a deeply passionate pull towards the Bauhaus movement and mid-century aesthetic. Jackson believes in the design of all things, and it’s connection to, and impact on, everything in ones life.

Other than bar-hoping and Ramen, Jackson’s main hobby is dissection. Not of frogs, but of design.

Happily spending hours studying the kerning of a menu, the interior layout of a new hotel room, or the coherent relationship of a bars cocktail menu to the audio played in its bathroom.

Yes, really.

Ask Jackson about long films, Japanese cuisine, Chianti, and what keeps him awake at night.

Marcus A. Willis.

Countless negronis & 6 years ago, Marcus asked for Jackson’s number in a below-average bar* and now runs PLUMM with him.

Inspired by hospitality, psychology, marketing and an anti-auto approach, Marcus is passionate about vision-lead businesses and bringing them to life. When Marcus and Jackson aren’t at PLUMM HQ, they can often be found traveling, eating and drinking.

When Marcus needs a break from Jackson, he’ll probably be in an undisclosed hotel room wearing a bathrobe and sampling the minibar with a club sandwich.

*They tried to return to the aforementioned bar once for an anniversary date but quickly relocated to the Everleigh instead.

Ask Marcus about dogs, cars, hospitality, hotels, F1 and room service.

Brand Guarantee.

If our work hasn’t stood the test of time. We’ll happily rebrand our own work in 3 years, free of charge.

We strive to create brands that last. Brands that only get stronger with time.

That’s why we offer our clients a complimentary rebrand after 3 years if our work hasn’t worked.

With our eye on the past and historical understanding of branding, we’re confident that our brands will stand the test of time. However, if we do miss the mark, we’ll happily rectify your brand.

This free of charge guarantee means we are challenged everyday to create great branding that isn’t just here today and fades into obscurity tomorrow.

If this does occur. Not only will we provide a complimentary rebrand, we will also take you out for a spaghetti lunch.

Branding Agency, Melbourne