We’re all about helping businesses like yours create a truly unique brand identity, that wholly represents who you are and what you stand for.
We work closely with our clients to get a real understanding of their unique value proposition (their spaghetti) as well as their propergators, and then use that information to create a visual identity and messaging that effectively communicates the brand. Let’s make your brand stand out and give it the kick it needs.
Brand design, in a nutshell, is all about creating a look and feel for your business that represents who you are and what you stand for. It’s about making a brand easily recognisable and memorable for the audience.
Think of it as giving a face to your brand, it’s all about creating a visual representation of your brand. This includes things like logo design, typography, colour scheme, packaging. But also the music playing in a restaurant’s bathroom, or the clothing worn by a realestate agent, all these factors contribute to a brand.
Brand design is a crucial step in building a strong and successful brand in Australia and the world, as it helps communicate a business’s value proposition (spaghetti) and resonates with its target audience (propagators) in a way that they can remember and recognise.
Here is a stack of all the juicy benefits brand design can bring to your business:
Competitive advantage: A strong brand can set your business apart from its competitors and give it a competitive edge in the market.
Improved customer loyalty: A consistent and well-designed brand can create a sense of trust and loyalty among your propagators.
Increased credibility: A professional brand can help establish your business as a credible and reputable player in the industry.
Greater flexibility: A well-designed brand can be adapted and applied to various touchpoints, such as advertising, packaging, and digital platforms, giving a business greater flexibility in its marketing efforts.
Higher perceived value: A strong brand can increase the perceived value of your business’s products or services in the eyes of consumers.
Better communication: A well-designed brand can help your business effectively communicate its value proposition and messaging to its target audience.
Increased ROI: By effectively building brand awareness and loyalty, a well-designed brand can lead to a higher return on investment for a business.
Our process of brand design typically involves several steps, which can include:
Research: This includes gathering information about your propagators, competitors, and industry trends (so we can avoid them).
Strategy: Using the research to develop a brand strategy that defines your spaghetti, mission, values and vision of the brand.
Conceptualisation: Creating a variety of design concepts that align with the brand strategy.
Design Development: Refining the chosen concept, and creating visual elements such as a logo, colour palette, typography, secondary system, and accompanying imagery.
Implementation: Applying the design elements across various touch points such as website, packaging, advertising, and social media.
Evaluation: Monitoring the effectiveness of the brand design. This is our brand guarantee.
Keep in mind that the process may vary depending on your specific needs.
Local expertise: Being based in Melbourne, PLUMM has a deep understanding of the local market and can create a brand that resonates with the local audience.
Personalised service: As a boutique agency, PLUMM can offer a more personalised service and work closely with you to create a brand that aligns with your goals and values.
Creative and strategic thinking: Jackson and Marcus bring a wealth of experience and creativity to the table and can help you develop a brand strategy that sets you apart from your competitors.
Comprehensive services: PLUMM offers a range of services, from research and strategy, to design and implementation, to ensure that your brand is consistent and effective across all touchpoints.
Proven track record: PLUMM has a portfolio of successful brand design projects for businesses of different sizes and industries, which demonstrates our ability to deliver high-quality work and meet your needs.
By choosing PLUMM, you can be sure that you will receive a brand design that effectively represents your business and resonates with your target audience, while providing you with the support and guidance you need throughout the process.
Brand design Sydney.
PLUMM is not only based in Melbourne but also offers brand design services in Sydney. We understand the importance of having a strong brand presence in different locations, and we are dedicated to helping businesses in Sydney create and develop their brand identity.
Our team can work with you to understand your unique needs and create a brand that aligns with your goals and values, whether it’s a basic package or a more comprehensive one. We offer a range of services, from research and strategy, to design and implementation, to ensure that your brand is consistent and effective across all touchpoints in Sydney and other locations.
Brand design Brisbane.
At PLUMM, we are able to work remotely and offer our brand design services to businesses in Brisbane. Our team is equipped to conduct market research, strategy development, and design implementation all remotely. We use various digital tools to collaborate with our clients and make sure that the process runs smoothly.
We understand that in today’s post-pandy-world, the flexibility of remote working is more important than ever, so we have made sure to adapt our processes accordingly. This allows us to provide the same high-quality brand design services to businesses in Brisbane as we do to those in Melbourne and other locations.
Nick Sharp-Paul, SHPA:
SO SWITCHED ON, CREATIVE WHILE INCREDIBLY ATTENTIVE – THE TEAM ARE PURE DELIGHT TO WORK WITH!
Bianca Carroll, Hustle & Co:
JACKSON WAS AN IMMENSE HELP TO DESIGNING A NEW LOGO FOR MY BUSINESS IN A SHORT TURN AROUND TIME. HE IS PROFESSIONAL TO WORK WITH AND HIS CREATIVENESS AND FLAIR WITH HIS WORK IS ONE A KIND. HIGHLY RECOMMEND!
Brandon Reynolds, The Yoghurt Shop:
WE WERE TAKEN ON A JOURNEY THROUGH CONTEMPORARY AND TRADITIONAL OPTIONS THAT EXPLORED THE HISTORY OF OUR BRAND, AS WELL AS WHERE ARE GOING. IF YOU ARE LOOKING FOR A TEAM WITH CREATIVE FLAIR AND STORYTELLING FOR YOUR OWN BRAND, YOU CAN’T GO WRONG! 10/10
Logo design is the process of creating a unique visual representation, typically in the form of a symbol or wordmark, that represents a brand’s identity. It involves the careful selection of colors, typography, and imagery to communicate the essence and values of a business. Branding, on the other hand, encompasses a broader spectrum of elements that shape the overall perception and experience of a brand. It includes elements such as brand strategy, messaging, visual identity, and the consistent application of these elements across various touchpoints.
The cost of brand design can vary depending on the complexity of the project, the specific requirements of the client, and the scope of work involved. At PLUMM, we offer tailored brand design solutions to meet the unique needs and budgets of our clients. We understand the importance of transparency, and during our initial consultation, we will provide you with a detailed proposal outlining the cost of our services based on the specific scope of your project.
Our brand design packages at PLUMM are comprehensive and tailored to each client’s specific needs. They typically include services such as brand strategy development, logo design, visual identity design (including typography, color palette, and imagery), brand guidelines, and collateral design (such as business cards, stationery, and marketing materials). Additionally, we offer ongoing support and consultation to ensure the successful implementation and maintenance of your brand across various platforms.
The duration of the brand design process can vary depending on the complexity and scope of the project. At PLUMM, we understand the importance of delivering timely results without compromising quality. Upon initiating a project, we will provide you with a clear timeline tailored to your specific needs, outlining key milestones and deliverables. This ensures that you have a clear understanding of the expected timeframe for each phase of the brand design process, allowing for efficient collaboration and successful project completion.