When Rowntree’s Chocolate Crisp rebranded as ‘KitKat’ in 1937, they debuted a logo not too far from the one they use today. The first logo featured the text ‘KitKat’ in red sans-serif characters inside a horizontally stretched white oval. The ‘K’s were already stretched to touch the oval’s edges.
Today, the KitKat logo we know is nothing but an improved version of the same logo from 84 years ago.
Good branding lasts. #PLUMMagency