Smoking, non-smoking and the history of the Marlboro logo.

The world’s biggest tobacco brand has one of the oldest and most recognisable logos in the world. Marlboro got it right the first time; they redesigned their logo once in 1932, and it’s barely changed ever since.

The logo features a bold, condensed typeface in the Egyptienne style called Neo Contact, created by the German type foundry URW++. Their bookmark-shaped icon, which originally came in red for their main product, changes colour in their packaging to represent different product lines.

Used for over 9 decades, this logo is so iconic and timeless that it speaks for itself.

Good branding lasts. #PLUMMagency.


Branding Agency, Melbourne