Eau de history of the Chanel logo.

The brand’s official logo story is that Coco Chanel designed her interlocking Cs logo in 1925, as a homage to a stained-glass window she saw from a chapel in Aubazine, France, where she spent most of her childhood.

However, many speculate that the logo was in reference to Coco Chanel and Arthur Capel’s 9-year romance, before Arthur’s death in 1919. There’s even a rumour Coco Chanel requested the design from Mikhail Vrubel, the Russian artist.

Theories aside, we know that the logo officially appeared in their Number 19 perfume bottle and hasn’t been changed since. The timeless fashion house has been using the same logo for almost 100 years and that’s simply the payoff of good design.

Good branding lasts. #PlummAgency


Branding Agency, Melbourne