BRAND STRATEGY AGENCY MELBOURNE -

We know that a strong brand strategy is key to the success of any business. That’s why we’re here to help you create an epic brand strategy that sets you up for success.

We start by getting to know your business inside and out. We’ll ask all the important questions, like who your target audience is, what makes your business unique, and what you want to achieve with your brand. Then, we’ll use that information to create a brand strategy that’s tailored specifically to you.

What is brand strategy?

When you’re creating a new brand, it’s like building a house. You need to have a solid plan (brand strategy) before you start putting up walls (brand design). The brand strategy is like the blueprint, it lays out the overall plan and goals for the brand, and tells you where everything should go. Only then can we create the visual touchpoints: wordmark, logo, colours, typography, etc.

But it’s important that the design doesn’t just look sexy, it also needs to support the brand strategy. The design should visually communicate the brand’s personality and values, in a way that resonates with the target audience. It must support the overall plan to create a specific image and reputation in the marketplace. The two need to work together, if they don’t, consider a Brand Audit.

It’s all about finding the perfect balance between style and function, between creativity and strategy. Like with a house, If you don’t start with a solid plan, your house might look great, but it won’t be able to stand the test of time. That’s why Brand Strategy and Brand Design are such an important pairing.

Benefits of a brand strategy.

If you’re starting a new business or even just revamping an existing one, you need a brand strategy. It’s like a map for your business’s success. Without one, you’re basically just winging it and hoping for the best. But with a brand strategy, you’ll have a clear direction and plan for how to make your business stand out and succeed.

Here’s what that clear direction looks like:

It helps you figure out what makes your business truly unique and how to communicate that to your target audience, so you can stand out in a crowded market.

It helps you build a strong emotional connection with your market, which can lead to more loyal customers and positive word-of-mouth advertising.

It can even increase the overall value of your business, making it more attractive to investors and potential buyers.

It provides guidance on how to make strategic decisions about your brand and its future, this can lead to more consistent and coherent messaging and visual identity, which makes it easier for customers to find and remember your brand.

It helps you to align your action and communication with your overall business strategy, this can improve coordination and efficiency within the company.

All in all, a brand strategy is a must-have for any new or exciting business. It’s a small investment that can pay off big in the long run. So don’t just wing it, take the time to create a solid brand strategy, and un-bland your brand, from online presence to Brand Packaging.

What’s included with a brand strategy?

A completed brand strategy document typically includes several key elements that outline the direction and goals for the brand. These elements can include:

Brand Positioning: A clear and concise statement that defines the brand’s unique value proposition and how it will be positioned in the market relative to the competition.

Target Audience: A detailed description of the target audience, including demographics, psychographics, and key behaviours.

Brand Essence: A brief statement that captures the brand’s personality and core values.

Brand Promise: A statement that defines the specific benefits that the brand will provide to the target audience.

Brand Identity Guidelines: A set of guidelines that outline the visual and messaging elements of the brand, such as the logo, colour palette, typography, and tone of voice.

The brand strategy document should clearly explain the brand’s vision, mission and goals. It should be clear and concise, written with a specific tone of voice, making it easy to be understood by all users, and it should provide guidance to all the teams on how to align their actions and communications with the brand.

Why Choose PLUMM for your brand strategy?

We know our stuff: Marcus and Jackson have years of experience creating winning brand strategies for businesses of all sizes and industries. We know how to identify what makes your business unique and how to communicate that to your target audience.

We’re a one-stop-shop: We offer a full range of branding services, from research and strategy to design and implementation. We’ll work with you every step of the way to ensure that your brand is consistent and cohesive.

We’re results-driven: We’re not just in it for the creative process, we’re in it to help you achieve your business goals. We’ll work with you to develop a brand strategy that drives results, whether that’s increasing customer loyalty, or brand awareness.

We’re easy to work with: We pride ourselves on being easy going, responsive, and flexible. We understand that every client is unique, and we’ll tailor our approach to suit your specific needs.

We love what we do: Most importantly, we are passionate about branding and we’re excited to help businesses like yours create a strong, meaningful brand.

So, if you’re looking for an agency that can help you develop a winning brand strategy, look no further. Let’s elevate your brand together.

Brand strategy case studies.

Brand strategy Sydney.

At PLUMM, we know that a strong brand strategy is key to the success of any business. That’s why we’re here to help you create an epic brand strategy that sets you up for success.

Brand strategy Brisbane.

At PLUMM, we know that a strong brand strategy is key to the success of any business. That’s why we’re here to help you create an epic brand strategy that sets you up for success.

Testimonials from (very) happy clients.

Nick Sharp-Paul, SHPA:

SO SWITCHED ON, CREATIVE WHILE INCREDIBLY ATTENTIVE – THE TEAM ARE PURE DELIGHT TO WORK WITH!

Bianca Carroll, Hustle & Co:

JACKSON WAS AN IMMENSE HELP TO DESIGNING A NEW LOGO FOR MY BUSINESS IN A SHORT TURN AROUND TIME. HE IS PROFESSIONAL TO WORK WITH AND HIS CREATIVENESS AND FLAIR WITH HIS WORK IS ONE A KIND. HIGHLY RECOMMEND!

Brandon Reynolds, The Yoghurt Shop:

WE WERE TAKEN ON A JOURNEY THROUGH CONTEMPORARY AND TRADITIONAL OPTIONS THAT EXPLORED THE HISTORY OF OUR BRAND, AS WELL AS WHERE ARE GOING. IF YOU ARE LOOKING FOR A TEAM WITH CREATIVE FLAIR AND STORYTELLING FOR YOUR OWN BRAND, YOU CAN’T GO WRONG! 10/10

Brand strategy FAQ.

What even is a brand strategy?

A brand strategy is a long-term plan for how a company will create and maintain a specific image and reputation in the marketplace. It includes figuring out what makes your business unique and how to communicate that to your target audience. It’s like a game plan for your brand’s success.

Do I really need a brand strategy?

Yes, you really do. Without one, you’re basically just winging it and hoping for the best. But with a brand strategy, you’ll have a clear direction and plan for how to make your business stand out and succeed.

Can I just copy my competitors’ brand strategy?

No, no, no. Copying your competitors’ brand strategy is a surefire way to blend in and not stand out. Plus, it’s not ethical. Your brand strategy should be unique to your business and target audience.

How long does it take to create a brand strategy?

It depends on the size and complexity of your business, but generally, it can take anywhere from a few weeks to a few months. But trust me, it’s worth the investment of time and effort.

Can I change my brand strategy later on?

Yes, you can. As the market and your business evolves, so should your brand strategy. It’s important to regularly review and update your brand strategy to ensure it stays relevant and effective.

Can I do it by myself or do I need help?

You can do it by yourself, but it’s always good to have a fresh perspective. You can consider hiring a branding agency or a branding consultant to help you with the process. They have the expertise and experience to help you develop a strong brand strategy that will set your business up for success.