At the turn of the century, Sony wanted to elevate the Walkman and take it into the future.
Hiroshige Fukuhara, who was an Art Director for Sony at the time, was tasked to create a new logo that will achieve this vision. What came about was a blot-style emblem of the letter ‘W’ contrasted by a symmetric and futuristic typeface- a logo that would define portable audio for decades.
To our dismay, Walkmans were discontinued in 2009, but its legacy lives on.
