The short-stroll history of the Walkman logo.

At the turn of the century, Sony wanted to elevate the Walkman and take it into the future.

​Hiroshige Fukuhara, who was an Art Director for Sony at the time, was tasked to create a new logo that will achieve this vision. What came about was a blot-style emblem of the letter ‘W’ contrasted by a symmetric and futuristic typeface- a logo that would define portable audio for decades.

To our dismay, Walkmans were discontinued in 2009, but its legacy lives on.

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Branding Agency, Melbourne