Gillette's razor-sharp logo didn’t always look as dynamic when it was first established in 1901. You also might not have noticed the hidden symbolism in their logotype. Upon closer inspection, the logo has a continuous diagonal slice across the letters “G” and “I” that represent the double blades in their razors as well as the precise cut they give.
This logo was modified by the Anspach Grossman Enterprise and they used Futura Extra Black Italic to aptly symbolize the company. Featuring the double razors also allude to the well-known business strategy popularized by this product: the razor and blade strategy.
A simple logotype can contain so much information about a brand and its history, Gillette’s is no different.
Good branding lasts. #PLUMMagency