Where did the inspiration for Visa’s branding come from?

Hailing from the sunny state of California, Visa’s brand colours are heavily influenced by its home state. The blue and yellow colours not only highlight feelings of trust and joy, but they’re also a reference to the majestic golden hills and bright blue skies of California. It was originally founded as a Bank of America credit card program and has since grown to be a multinational company that handles a big portion of the global credit cards.

Its current slanted design and winged “V” is meant to represent speed and movement in the logo giving it a dynamic look. Adding a gradient colour to the logo also made it more modern and futuristic. Visa remains to be a familiar logo that can evoke a strong brand recall not only because of its presence all over the world, but also because of its strong visual identity.

Good branding lasts. #PLUMMagency

Branding Agency, Melbourne